If your business wants to outsource SEO, you will benefit from doing a little research before settling on an affiliate. This is because when you outsource SEO, you must find a company that adopts white label practices so that you do not get yourself into a legal mess, or get your website banned from search engines. White Label SEO companies pride themselves in using only the most ethical techniques when optimizing your website. By holding themselves to a high morale standard, you can rest assured that your company website will be represented to the search engines in the same way. To outsource SEO to a white label company will also mean that your website will retain its high search engine ranking once it reaches it. For a small fee, your business will gain many new customers, and your website will become much more accessible.