If you own a business, social media is a great way to market it to customers. Not having an account with the many social media outfits means you can miss out on a whole set of potential customers. By marketing through these outlets, you will allow customers to see your company in a more personal light and really get to know who you are and what you stand for. Many of the big social networking sites offer you to purchase promotional materials, such as ads. When you want to make sure that you are represented to the right group of potential customers, it is best to purchase one of these packages. The cost that you will spend will pay itself back in the increased traffic and profits. Making sure that you have accounts on all the major social media sites is a sure way to help you become successful.