We were talking about Internet Marketing today and someone mentioned that their recent success came from old fashioned paper marketing.. Yes, can you imagine? People actually ran and marketed businesses before the Internet? How exactly did they do that? No clicks? No impressions? No rankings? WHAT?
Yes – There is a lesson here for all the SEO types and PPC hounds. Old marketing techniques still work folks. And it would be smart NOT to forget them. Fliers, word-of-mouth and customer reviews are powerful things. In fact, you may find that these things work better than your online marketing approaches.
Most SEOs think that the world is their nail once they have their hammer. I’ve been accused of the same. And it is hard once you get good at something not to apply it to all things. But today I was reminded that it is important to have balance. This is true in life and in marketing.