Posts Tagged ‘SEO writing’
When it comes to finding a good SEO reseller program, there are a few things you should bear in mind before handing over control of your online marketing to a third party. First, you want to make sure that the SEO reseller program in question has a history of producing real results for its clients. Secondly, you want to be absolutely sure that any SEO reseller program you are considering is completely ethical and above board in its business matters. An unethically run SEO reseller program can spell disaster for your company and your online reputation.
Going back to the first point again, ask for the hard numbers behind any SEO reseller program that you are considering. There should be a record of measurable progress and an increase in pageviews before and after a given SEO reseller program was implemented on a client site. Once you are satisfied with the track record, you need to vet any SEO reseller program under consideration for ethical standards.
Any SEO reseller program you consider should deal only and exclusively in white label or private label SEO tactics. These terms refer to ethical and legal means of boosting search engine rankings, which include submitting your site listings to search engines, optimizing relevant keywords, and using social media. However, using a black hat or black label SEO reseller program can spell trouble for your online reputation and your bottom line. These tactics refer to illegal methods of boosting pageviews like spamming, hiding text in the background design of a site, and choosing popular but irrelevant keywords. It should be noted that the sophisticated search engine algorithms employed by search engines around the world are remarkably good at finding and banning black hat users permanently within hours, so the risk is far from worth it. Good luck!
Many people approach the idea of SEO outsourcing but are quickly put back by the idea that someone else will be writing about their company. An interesting dilemma. For many brand managers, this idea is unheard of. They are used to tight control over their brand and want to approve every word so that it is on-point. Welcome to Web 2.0!! HA.. This is just not possible anymore. Google has changed the name of the game. Organic means just that, organic. Not built in a marketing lab. Not synthesized. Born from the Internet and supported by the masses… Or so you think.
Sure: Great content is important for making your way on the internet. But links are also required. Marketing is once again the name of the game. But now the marketing is in a new form: SEO. And for Brand Managers, this is a nightmare. They don’t want to release their well-nurtured little brands out to the organic SEO chop-shops. What will India do with this? I can’t watch!!!
Here is an option for using your own SEO writers when you outsource SEO… Take a peak. This might be a happy compromise. You have control over the words, but you outsource the SEO syndication, link-building, reporting etc… All the stuff you know you can’t do in-house anyway.. Too hard.