The primary responsibility of SEO resellers is to find companies wanting to gain more online exposure and then aligning those companies up with the SEO firms they work with to create opportunities for more exposure. The end goal here is getting clients the results they want … and perhaps even getting them results that are significantly better than they thought they could ever be. The bottom line? SEO resellers work with their clients in mind.
This is a common theme throughout the SEO process, because SEO firms that work with SEO resellers do not want to be recognized either. How ironic is it that a firm in business to get other companies exposure would rather remain anonymous? But that is precisely what happens with firms that utilize SEO resellers. They are like the great and powerful Oz, sitting behind the curtain and doing the real hard analytics work that ultimately will create more of an online presence for their resellers’ business clients.
This concept of sitting on the sidelines and letting someone else take all the glory is part of what attracts SEO resellers in the first place. It is true, however, that these resellers get a majority of the glory too because they generally work with private label or white label firms and often the clients are unaware that the reseller is not actually creating SEO results. The reseller gets the glory of being able to get patted on the back by his clients, but all in all the reseller wants none of the attention either. Sure, some SEO resellers may want all of the attention, but the majority operate in an ethical and professional way to let their clients take the spotlight. They realize the end goals for their clients are to get more business through the web, and they happily work behind the scenes to collaborate between clients and the SEO firms to deliver those results. Those who sit back and let others shine often wind up with more clients than they know what to do with.
Why does this happen? Well, when SEO resellers do good work for their clients, those clients are significantly more likely to recommend these resellers to their friends and business colleagues. This, in turn, leads to more business for the reseller and for the SEO firm. All parties win in this type of scenario. Clients get the results they want, and both resellers and SEO firms get more business.