Archive for July, 2010
Many people approach the idea of SEO outsourcing but are quickly put back by the idea that someone else will be writing about their company. An interesting dilemma. For many brand managers, this idea is unheard of. They are used to tight control over their brand and want to approve every word so that it is on-point. Welcome to Web 2.0!! HA.. This is just not possible anymore. Google has changed the name of the game. Organic means just that, organic. Not built in a marketing lab. Not synthesized. Born from the Internet and supported by the masses… Or so you think.
Sure: Great content is important for making your way on the internet. But links are also required. Marketing is once again the name of the game. But now the marketing is in a new form: SEO. And for Brand Managers, this is a nightmare. They don’t want to release their well-nurtured little brands out to the organic SEO chop-shops. What will India do with this? I can’t watch!!!
Here is an option for using your own SEO writers when you outsource SEO… Take a peak. This might be a happy compromise. You have control over the words, but you outsource the SEO syndication, link-building, reporting etc… All the stuff you know you can’t do in-house anyway.. Too hard.
Not too much new today. It’s just too darn hot to be thinking this hard about the SEO reseller world. I read that we are hitting 100 degrees on the East Coast. Seriously! Here come the brown outs.
Back on task: The SEO reseller space has been changing rapidly recently with the entrance of HubShout into the mix. They have brought a serious technology platform (of their own creation) that we have just not seen before in this space. Sure, there have been the traditional SEO ranking reports and other little desktop tools to help you automate reports. But HubShout has taken this to an entirely new level with their enterprise private label SEO technology offering. They include things like:
API integration with Adwords
API integration with Analytics
API integration with Bing
API integration with Yahoo
API integration with Search Explorer
API integration with CallFire
API integration with MarChex VoiceStar
In addition to all this awesome data integration, they fold in all their workflow for both SEO and PPC into this same platform. Sure, you could go out and manually pull this all together yourself, but why not use a service to do that for you? Especially when all the reports, your client’s login, and all emails are under your brand. No HubShout anywhere… So – I sound like a commercial here, and I am a bit (see ads running on this site). But that being said, I just have not see anything like this in the SEO reseller market. This just stands out as VERY VERY different, professional, and customer oriented. Here is the latest post I found on them that came out today.