The primary things that an SEO reseller is responsible for is making sales, and maintaining good customer relations with their clients. In the vast world of internet marketing, SEO reseller programs are on the front lines. Search marketing firms have found that by allowing SEO resellers to handle the bulk of their customer service needs, they are able to focus more on the core aspects of their business, which in the end is good for everyone.
An SEO reseller plan should always come with articles and onsite content that is written by people who grew up speaking English as their first language. Most SEO marketing firms decide that outsourcing their writing staff and saving money is more important that putting out high quality content. People that are able to resell SEO articles from a company that employs a U.S. based writing staff will see the difference. Their clients will also no doubt love the fact that the articles they order flow better than anything else the competition could provide.
The second thing that the right SEO reseller plan will come with is the guarantee that the reseller will not be responsible for anything other than customer service and making new sales. The entire reason that resellers exist is so that both entities can focus on what they are best at. A search marketing firm that cannot get it all done themselves should be avoided, as they may end up causing their resellers more of a headache than should be necessary.
Finally, an SEO reseller program should come with all of the training resources and materials. People that are in charge of customer service and making sales may not have the time to look up everything they will need. Search marketing firms should always make sure that an SEO reseller working with them has all of the latest info, so that they do not have to waste time looking, or come across as uninformed to their clients.