If you are making decent money as an SEO reseller but really want to do more things for your business, you should consider branching out a little. Most SEO resellers have a very general approach to their business model and try to accommodate as many customers as possible. While this might sound like a good idea, SEO resellers who try to cover too much ground with generalized services just wind up getting nowhere. This is why if you are thinking about growing your business, you should consider getting much more specific and become a specialist in one area.
SEO resellers that target a specific demographic of customers might feel like they are limiting themselves; but in fact, they are actually taking great strides toward increasing their business. This is because an SEO reseller does not need to give up their old style of doing business to add on a new one. You will still have your regular customers and you can continue to gain more ground on that front. The innovation comes in also being an SEO reseller that is able to target one specific market and find a private label company that can make the most specialized highest quality SEO packages specifically for business owners that operate in that industry.
SEO resellers who can do this successfully will be able to corner the market and usurp all of the business for themselves. If you were to take an approach like this, you would be able to offer something that no one else was able to and that would make you the go-to professional when customers operating their own businesses in that market need SEO. This can only help your reputation in the long run and it will undoubtedly bring you customers you otherwise would not have connected with.
If you maximize your potential in one market, you can always switch gears and target another one. The beauty of being an SEO reseller is that you have a lot of flexibility regarding how you conduct business. By using that to your advantage, you will find the right formula for success.
Sometimes, in order to get what you want, you need to be willing to take a little risk. By going out on a limb to work with a specific market, you may not see results at first, but over time, you could become an unstoppable force. Most importantly, you will be able to keep your business rolling.