For the average reseller, extra revenue is never hard to come by and can be easily achieved without excessive investments. Search engine optimization resellers, unlike in other industries, also get to reduce their marketing and labor costs, providing extra benefit for an already valuable service. Search engine optimization services have gained the support of the International market, with the majority of businesses choosing to use this Internet marketing service at some point in order to make their presence on the web credible. As an SEO reseller this popular service can be sold by them without all of the costly start up expenses incurred by their competitors. This advantage, when added with the other reduced costs they create, makes reselling a business strategy that is tough to beat, and one that shows little signs of losing popularity with businesses in the years to come.