Archive for August 27, 2011
Reselling SEO is indeed very lucrative. However reselling SEO effectively to potential clients requires more than offering the service to them. Effective resellers work to make the clients know the important aspects of SEO and work to make them sign on them. Here are some of the most important steps SEO resellers must take to effectively resell SEO to potential clients.
Reselling SEO requires the same formula for selling anything effectively, which is to know the product well. In this case, reselling SEO effectively means knowing what search engine optimization is for the clients. A good reseller may not need to know all the technical aspects and details in optimizing websites but he must know what it will do for his clients and how this can be accomplished. Basically, the client will ask the reseller what SEO means, why is it important and how it is done, at least in the simplest manner. So a reseller should have the answers to these questions. Moreover a good reseller knows more than this and assumes that the clients are very well informed about the basics of SEO, such as knowledge about link building and keywords. Knowing this can make a reseller be prepared for any question his potential client may ask.
Effectively reselling SEO also means knowing exactly what the clients want. Again using the same formula for successful sales, every effective sales agent knows not only the heart of his product but also the heart and mind of his clients or customers. So to accomplish this one should research the potential client before formally offering the service. Research everything about it as a business, its owners, what it serves or offers to the public and what it needs in terms of optimizing its website.
The third step in effectively reselling SEO is combining the two knowledge and put them in action. This means that one can now offer the service properly to the potential clients by meeting their needs. As one becomes familiar with the needs of the clients, one can now meet these needs. Moreover, one can meet these needs in such a way that the client will be glad to have the service. In other words, begging for the client to sign up is not the way to effectively reselling SEO. Reselling SEO means meeting the needs of the client point by point. At the same time, it means making the client understand how it works, such as making them understand that search engine optimization is a continuous process and is not accomplished overnight.