Do you ever surf around wondering where all the good companies are in the SEO business? It seems like each and every day people are moving into the business – and it’s not exactly for the better. I see a trend in the SEO reseller space where more and more people are moving in from the mortgage business. I guess this is an obvious move. These are brokers and the gravy train has run out in the housing marketing. Time for the next big thing.
And reselling SEO is certainly a big thing. No doubts about it. There is more and more of a market here every day. And more people want a piece of that marketing – to be sure. So brokers are arriving to build deals and move money… Is this bad? Probably not. It’s more natural. There will be good SEO resellers and some not so good seo resellers (not naming names). Why is that one good? Because they are honest. They are transparent. They do what they say they are going to do and they show you their work. Their billing practices are ethical. They contracts are straight forward, and they have over 15 years experience. See also here. And if you prefer video, watch this SEO Reseller video here.
So as you shop around the SEO field, you should be digging deeply into the backgrounds of the resellers you might work with. This is important as it is a predictor of how things will go in the future.
Why is it exactly that I am such a big believer in the SEO reseller model? Well, I will tell you. There are several reasons for this. First, the reselling model has been well-proven by large Fortune 100 companies such as MicroSoft and EMC. If it works for them, why can’t it work for other industries. Second, I see many smaller start-ups wanting to get in on the search engine optimization action. This is great. As you know from reading my blog, I am a big fan of the SEO space. It is sexy, new, and it really works for businesses that do it right. In short, there is a market here and money to be made. And it is fun. But the cost to entry is not as low as people really think.
I think many people read about an SEO reseller program and think “I can just do this myself.” That’s a big mistake. Search engine optimization is fiercely competitive, for any term that matters. And this makes things complicated. It means that buying an “SEO for dummy’s” book at the local mall is not exactly going to prep you for the competition you will be up against. Not hardly. This is why you join an SEO reseller company.
Partner up with a company that specializes in reselling SEO and you will have a competitive advantage against those who are trying to do this on their own. Sure, you will have a disadvantage against companies that are using that same SEO reseller provider – but if you find a smaller one this is less of an issue. Most importantly, you want to find a partner company where you can have comfort outsourcing your SEO services. They need to be professional and know what they are doing. This should show in their website and the accessibility – as well in their own search engine optimization results. All of which are easy for you to ascertain with a few hours of due-diligence.