Archive for September, 2012
If you deem marketing to be something that only certain companies or industries need, think again. Marketing permeates every corner of the business landscape and every part of the globe, doing as much for some companies as any other effort to provide a high-quality product or valuable service. Reconsider including this element in your current business model if it has been consistently slipping through the cracks.
Having a firm marketing plan in place alleviates pressure to jump on the next great wave of advertising or promoting yourself. When you know what you can afford and how much things cost, you have a less foggy picture of your overall financial outlook for the year, both within and outside of the money it will take to promote your company. Knowledge is power, and this is never more prevalent than with people knowing about what you actually do.
Having a marketing plan also empowers you to be proud of what your business and its employees do day in and day out. It is a nice reminder of how well you do at your jobs and how much you are well-trained to help others. Empowering you and your employees to believe in the concepts you are promoting allows for a better and more well-designed plan on how exactly you will promote it.
Marketing does cost money, of course, but that money generally comes back with increased exposure and therefore an increased likelihood for new business that would not find you otherwise. And who best to increase that exposure than professional marketing agencies? Sure, the web has made self-promotion easier among businesses, but it also has changed the overall landscape of how a company markets itself. Without having a firm plan of what to do or how to market your business, you will likely be left in the dust as your competitors soar ahead.
And luckily, gathering and developing a marketing plan, either with a professional agency or through hiring a full-time staff member or entire team of employees, is not that hard to do. As long as you have a clear message that you desire to deliver and have the wherewithal to select a professional agency that has given you a list of past happy clients to chat with, you will be just fine. Better than fine, even. You may just need to up your workload since more business likely will be flowing in.
If you are looking for an SEO provider who can effectively bring your web popularity and other metrics up to a certain level, there are several different resellers out there right now who are more than happy to offer their services in this matter. However, it should be noted that not all SEO resellers are alike, so it does pay to know what to look for and what to avoid prior to shelling out any monies whatsoever. To begin, ask yourself how much you can afford to pay any SEO reseller per month for their services, and then start whittling down exactly what you expect to receive for that sum overall.
For example, you should ask yourself how much higher your web traffic levels ought to be on average once your SEO reseller of choice has had a chance to work their magic, and make sure that your goals are expressed in objective, measurable terms! Once you know what you would like your web traffic levels to be, go ahead and ask yourself what your popularity levels for certain keywords and phrases ought to be by a given deadline for best results. You can also take this opportunity to determine the level of profitability you expect to achieve as well.
From there, search the web for white label or private label SEO reseller reviews, looking over each of these missives carefully in order to ensure that your reseller of choice is indeed an ethical and professional sort. Look over the plans and pricing of each SEO reseller out there right now, and determine which of these candidates seems to offer the best results within your price range. Retain the services of your SEO reseller of choice as soon as possible, and you should be all set!